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Market Research and Feasibility Study through extensive Survey Activity and Preparation of Business Plan for Development of Amusement Theme Park in Lahore – A Cress Group’s Project.

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  • Market Research and Feasibility Study through extensive Survey Activity and Preparation of Business Plan for Development of Amusement Theme Park in Lahore – A Cress Group’s Project.

Client Name

Cress LPG (Private) Limited

Project Title

Market Research and Feasibility Study through extensive Survey Activity and Preparation of Business Plan for Development of Amusement Theme Park in Lahore - A Cress Group’s Project.

Description of the Project

This assignment to conduct a Market Research and Feasibility Study for the development of an Amusement Theme Park in Lahore is crucial for the Cress Group to make informed decisions and ensure the success of this exciting project. By gathering comprehensive data and insights, the Cress Group will be well-prepared to create a world-class entertainment destination in Lahore.

Scope of the Project

Scope of work includes:

1. Market Research: · Conduct a thorough analysis of the local and regional market for amusement and entertainment.

. Identify potential competitors, both existing and potential.

. Assess market trends, consumer demographics, and preferences related to leisure and entertainment activities.

2. Feasibility Study: · Evaluate the Amusement Theme Park's economic, financial, and operational feasibility.

· Analyze the current and projected demand for such a facility in Lahore.

· Assess the availability and suitability of the project's land, infrastructure, and resources.

3. Survey Activity: · Design and execute extensive surveys to gather quantitative and qualitative data.

· Survey residents, tourists, and potential visitors to understand their expectations and preferences

· Conduct surveys with key stakeholders, including local authorities and potential investors.

4. Competitive Analysis: · Analyze the strengths and weaknesses of Lahore's existing amusement parks and entertainment venues.

. Identify opportunities and threats in the local market.

· Conduct surveys with key stakeholders, including local authorities and potential investors.

5. Financial Projections: · Prepare detailed financial projections, including income statements, balance sheets, and cash flow statements.

· Estimate the initial capital investment required and the expected return on investment (ROI).

6. Risk Assessment: · Identify potential risks and challenges associated with the project.

· Develop risk mitigation strategies to minimize project vulnerabilities.

7. Regulatory and Legal Compliance: · Investigate and document the regulatory and legal requirements for establishing an amusement theme park in Lahore.

· Ensure compliance with all relevant laws and regulations.

8. Business Plan Preparation: · Compile all research findings into a comprehensive Business Plan.

· Present a strategic roadmap for the development of the Amusement Theme Park, including timelines and milestones.

Provide recommendations and insights to guide decision-making.

Task Performed

Main Task Performed:

1. Market Research: · Conducted comprehensive research on Lahore's local and regional amusement and entertainment market.

· Collected data on potential competitors, both existing and potential, within the market.

· Analyzed market trends, consumer demographics, and preferences related to leisure and entertainment activities.

2. Feasibility Study: · Evaluated the Amusement Theme Park project's economic, financial, and operational feasibility.

· Analyzed current and projected demand for the theme park in Lahore, considering factors such as population growth and tourism trends.

· Assessed the availability and suitability of the project's land, infrastructure, and resources.

3. Survey Activity: · Designed and executed a comprehensive survey strategy to gather quantitative and qualitative data.

· Conducted surveys among residents, tourists, and potential visitors to understand their expectations, preferences, and willingness to visit the theme park.

4. Competitive Analysis: · Conducted a thorough competitive analysis, identifying the strengths and weaknesses of Lahore's existing amusement parks and entertainment venues.

· Assessed opportunities and threats in the local market, considering market saturation and changing consumer preferences.

· Conducted benchmarking against successful amusement parks globally to derive best practices.

5. Financial Projections: · Prepared detailed financial projections, including income statements, balance sheets, and cash flow statements, to estimate the project's financial viability.

· Estimated the initial investment required for infrastructure development, rides, and facilities.

6. Risk Assessment: · Identified potential risks and challenges associated with the development of the Amusement Theme Park.

· Developed comprehensive risk mitigation strategies to address and minimize project vulnerabilities.

· Developed comprehensive risk mitigation strategies to address and minimize project vulnerabilities.

7. Regulatory and Legal Compliance: · Investigated and documented the regulatory and legal requirements for establishing an amusement theme park in Lahore.

· Developed a compliance plan to navigate regulatory challenges

8. Business Plan Preparation: · Compiled all research findings, feasibility study outcomes, and survey results into a comprehensive Business Plan.

· Presented a strategic roadmap for the development of the Amusement Theme Park, outlining key milestones and timelines.

· Provided well-informed recommendations and strategic insights to guide decision-making by the Cress Group.

Geographical Spread

Lahore, Pakistan.